Many are puzzled by the advertising of medical services. They think that it is too difficult to achieve results or it will not catch the patients.

And perhaps this is true for most advertising campaigns. But if you want to create a successful advertising campaign in the healthcare sector, you need to know these five important secrets:

Secret #1: Set goals correctly.

Any successful advertising campaign should start with goals.

But are your goals formulated correctly?

SMART Marketing Goals :

• конкретные
• измеримые
• достижимые
• актуальные
• ограниченные по времени

Secret #2: Prioritize a high level of service.

Many people in the healthcare industry think that “if we call, they will come.” Unfortunately, this is not the case.

To attract patients to your clinic, you have to think about what patients need. Consider all possible “points of contact” of the patient with your brand:

• When patients see your advertisement, will they “understand”?
• When the patient receives an email from you, how will he respond?
• Will your advertising create an attractive image for your clinic?

A great way to improve your advertising is to interview patients. Patient opinions and reviews are important information that you can use to improve your advertising.

Secret #3: Optimize landing pages

No matter which channel you choose, a high-conversion landing page is a must. Many people make the mistake of not paying attention to the operation of the site after a click.

• what will patients see when they click on an ad or a Yandex search result?
• are you giving them enough information that answers their questions and addresses their needs?
• maybe you send patients to the main page of your site (which is unlikely to increase the conversion rate)?

Secret #4: the right measurement of success.

Many are strongly tempted to focus on “vanity metrics” such as impressions, clicks, and site traffic:

While this information is useful to some extent, there are more important things to focus on.

After all, what’s the use of website traffic if it doesn’t lead to new patients?

You should focus on:

• Number of new patients
• New patient reviews

If you want to be successful in advertising in the medical field, don’t focus on everything. Focus on the right things.

Resume

Advertising in the field of healthcare should not be misleading. It shouldn’t be difficult. By creating a thoughtful, targeted and patient-oriented advertising campaign in the field of medicine, you will be able to:

• attract more patients to your clinic
• increase income every month
• turn on autopilot for constant growth