Imagine that you can attract a record number of new patients to your clinic.

Every week your clinic will receive more potential clients. Your income will grow from month to month. Your marketing solutions will work at full capacity and deliver valuable patients directly to you.

But it seems impossible now, doesn’t it? This is because:

• your website is not getting new customers
• your advertising is not working
• the growth of your clinic is slowing
• down you have a limited budget

If it’s about you, don’t give up.

It shouldn’t be like this. Advertising your clinic should not be a difficult task. The secrets of effective advertising in the field of medicine are just a few steps away.

What is advertising in the field of medicine?

Advertising in the field of medicine is the creation of advertising for a medical institution, a doctor or a specific medical procedure. Advertising usually involves paying for the placement of creative advertisements intended to promote a product or service.

But we have to make an important point: many people confuse advertising with marketing.

Marketing unites buyers and sellers in mutually beneficial relationships. All elements of marketing should work together to form a single campaign, led by a common idea.

Advertising is only one component of the marketing process.

But why do you need both advertising and marketing, you ask?

Well, marketing is necessary to maintain a growing business. Many businesses would not be able to survive without marketing. He is the driving force and is simply necessary to attract new customers.

If you don’t have the same brand awareness as Apple (which you probably don’t), you’ll have to use marketing to attract customers to your business.

And even big companies like Apple are using both marketing and advertising to expand their reach and attract more customers.

Medicine is no different.

Owners and managers of medical institutions should use both marketing and advertising to promote their clinics, attract new patients and increase revenue.

Why is advertising important in the field of medicine?

Advertising is the main engine for the growth of clinics, especially new ones.

Advertising should find the right person:

• with the right product…
• at the right time…
• in the right place…
• at a reasonable price.

This is commonly referred to as the five components of advertising:

• Product: What does your product give? How does it differ from competitors?
• Price: How to maximize profits while maintaining attractive prices?
• Promotion: what are you promoting? How will you tell about your mission and benefits?
• Location: Where will you promote your product? How will this affect your message?
• People: How will you talk about the experience and skills of people in your organization?

A proper understanding of the five principles of advertising is necessary for the development of any medical institution. If you want to be successful in advertising, you need to be creative about this issue and find ways to attract the right people.

But what are the benefits of medical advertising, you ask?

A well-designed advertising campaign can:

• To help attract more patients — especially to new clinics whose brand awareness is not very high.
• Increase brand awareness for existing clinics among non-covered demographic groups.
• To ensure a rapid increase in the volume of the patient. Are you seeing a drop in income? Advertising is an easy way to increase your income.
• Help doctors get more referrals from other specialists.
• Help clinics keep up with local competitors. If your clinic is advertised, but your competitors are not, who do you think will have more patients?

What are the types of medical advertising?

In many ways, medical advertising is no different from advertising in any other industry.

Traditional medical advertising channels include:

• billboards in places with high traffic;
• radio advertising on local stations;
• television advertising;
• print advertising in local newspapers and magazines.

Digital channels for advertising in the field of medicine are actively developing. Common digital channels include:

• Pay-per-click campaigns in Yandex and Google;
• Pre-Roll Video Ads on YouTube;
• Facebook Instagram, VK, and paid advertising on social networks;
• E-mail marketing;
• Advertising in medical content.

How can you attract patients to your clinic through advertising?

If you want to use a medical advertising campaign to attract more patients to your clinic, you need to think strategically. Here are a few steps you can take to succeed:

1: Define your goals.

Start your advertising campaign by trying to answer the question: “What will be the success of your clinic?”

If you want to succeed, you have to remember the goal. You want:

• get more patients?
• increase your brand awareness?
• capture a new category of the population?
• keep your competitors on their toes?

The answers to these questions will help you determine what your success looks like.

No. 2: determine the budget.

If you want to get the most out of advertising in the medical field, you need a budget.

Without a budget allocated to different channels, you can hold out. Even worse, you can spend money on strategies that do not bring results.

Keep in mind that advertising should only be part of your clinic’s marketing budget. If you don’t have your own creative team, you will have to pay the agency to create the ad itself.

You will also need to pay for the placement of your advertising through channels such as:

• YouTube
• E-mail
• Social network
• Printed publications

No. 3: Select your channels.

Choosing a channel is crucial for creating successful advertising in the medical field. Remember the five components of advertising: product, price, promotion, place and people.

To choose the right channel, answer the following questions:

• What products (or services) do you advertise?
• Who is your target audience?
• Where do they consume content? Online? Social networks? YouTube? An email?

No. 4: Implement and then evaluate the results.

Finally, you have created your ads and released them to the world. It’s time to measure the results.

Remember your advertising goals… what did you want to achieve? You wanted:

• Get more leads? Measure how many new potential customers come in each month
• Increase brand awareness? Ask each patient how they found out about you.
• Get more referrals? Track where new referrals came from.

Knowing your goals will help you figure out how to measure them, so be sure to keep an eye on them.