As in any field of advertising, real estate promotion has its own general rules and trends. This does not mean that they cannot be violated, but if you want to create real estate advertising that really works, then you should pay attention to the peculiarities of the housing advertising market. A good slogan may not work if the visuals are unattractive. Likewise, even the prettiest picture won’t work unless it’s reinforced by a quality offer.

How to properly advertise real estate? If earlier developers insisted on placing the house in an advertising layout, now this is not a mandatory attribute. The image of the house will be justified if it is really attractive and this is what makes it stand out from the competition. In other cases, direct associations that need to be unraveled will work better. But do not get carried away with puzzles – associations should be clear and unraveled within a few seconds.

Another trend that is not losing ground is the image of the family or pets. And the better emotions are conveyed, the more they will hook a potential buyer. If the property has certain advantages – a beautiful view from the window, clean air, a park, etc. – it would be better to show this in advertising in order to evoke a clear emotion – “I want to live here!”

Humor is another feature of effective real estate advertising. Subtle and understandable to most humor will definitely draw attention to the offer, but sometimes RAs take risks using the so-called “black humor” in advertising. It is not always appropriate, it often causes a double impression, but if you pick a good picture for it, it will cause more positive than negative emotions.

And, by the way, about emotions. Today, more and more often there are not just advertising campaigns on billboards, but whole stories that begin with intriguing, almost empty boards with a single word or hashtag, which eventually unfold into full-fledged advertising campaigns with a ready-made offer. Bright colors, contrasts, large letters – all this attracts attention even among the large amount of advertising that surrounds us.

So, in real estate advertising, you can use both ready-made trends, and combine them or create your own solutions. The more creative they are, the more likely the ad will be noticed. But the main thing to remember is that the creative should only emphasize and enhance the advertising offer, and not dominate it, diverting attention.

On the net, we found many examples of original real estate advertising. We invite you to write in the comments which option you liked the most and why.

Real estate advertising that starts with intrigue:

Advertising with humor and non-standard billboard design:

Wordplay in real estate advertising:

Models that have become a legend. Associations in real estate advertising:

Image of real estate advantages, enhanced by the slogan:

Creative billboard design with first level association – cardboard boxes are used for moving.

Unusual use of a billboard as a football scoreboard and emphasis on real estate advantage: