Translation of one of the top articles to increase sales of residential real estate, which are issued by Google. In the article, author Meredith Hart describes 12 incredibly successful marketing strategies for selling real estate.

Create a real estate agency website

Many potential buyers study products and services before buying. Creating a website for a real estate agency will show potential buyers what you can offer. Add real estate objects to the site and update them regularly — this will keep your visitors on the site when they pick up real estate.

And add a useful tool to your site to make it stand out from the competition. For example, make a mortgage calculator and a feedback form together.

Create a blog

You can also start blogging and publish SEO-optimized content. This ensures that your posts will be displayed in the search results. Google Analytics and Ahrefs tools will help you find the search phrases and keywords that your target customers are looking for, as well as inspire you with fresh ideas on current topics.

In a prominent place, post a link to your website and profiles in social networks and real estate portals. So that it would be easy to get to know you and learn more information.

And don’t forget to add interesting images and vivid photos to your posts. Infographics will also be a great addition to any blog post or email marketing campaign.

3D Real estate tours

How can you warm up the buyer’s interest? Give them the opportunity to take a little walk around the apartment or house and look around in detail with the help of a virtual tour. An online tour will save you time and money on showing the object. A study conducted in 2018 on more than 4,200 homes showed that 85% of homes with 3D tours were sold for more than 6-25%.

Experimental marketing

Motivate your potential customers to physically interact with you and the objects. Organize a tour of the area where you are selling real estate, make an open house and invite buyers to see the house.

Cooperation with local entrepreneurs

Use your connections, enter into partnerships with clothing stores, home decor showrooms and coffee shops to advertise your objects. Invite them to participate in the open day. And discuss what discounts your customers will receive in their establishments and stores.

Reward customers for visiting various rooms (apartments), souvenirs and discounts from partners. This motivates customers to visit all the premises and get acquainted not only with real estate, but also with the infrastructure.

Real estate advertising on Instagram

Instagram is another tool to keep in touch with customers, promote real estate and develop your personal brand. And your most beautiful photos will attract even more people with the help of paid advertising.

Instagram advertising allows you to choose the target audience, budget and type of publication (for example, photos, videos, carousel) and the duration of the advertising campaign.

Drone images

Take pictures of the exterior of the house and the surrounding area. Buy a drone or order aerial photography services to take perfect pictures.

Use photos to create the desired impression of the object. The video will perfectly complement your virtual tour and a demonstration of such external elements as patios and swimming pools.

Post your ad on multiple bulletin boards

Ad aggregators and popular regional sites are visited daily by thousands of potential buyers.

Word of Mouth Real Estate Marketing

According to the National Association of Realtors, 39% of owners who turned to real estate agents found them on the recommendations of friends or family. If you still don’t ask to be recommended, you should start doing it.

Record videos about real estate

It’s no secret that video can be a powerful tool for realtors. You can order a professional video with excellent editing, sound, script and customer reviews, or use a laptop or mobile phone camera to shoot. In any case, the video will set you apart from many competitors.

Real Estate Webinars

You can increase the level of literacy in real estate transactions among buyers and sellers. Team up with a mortgage broker, developers or a colleague and conduct a webinar on a topic that will interest potential customers.

For example, you can team up with an interior designer and hold a webinar about the five simplest and most effective improvements that will increase the attractiveness and cost of an apartment. Pick up tips for your audience, it will help to distinguish yourself from a lot of articles on the Internet.

Marketing plan for real estate

Now that you have marketing ideas, the question arises — “What is the plan?”. Without clear goals and a marketing strategy to promote real estate, it is difficult to measure success. When developing a marketing plan, consider the following points:

1. Create a vision

What do you want to achieve in the short and long term? Develop a vision to define the goals you would like to achieve. A consistent set of steps will make it easier to realize your vision and achieve your goal.

2. Identify the target customer

Who is your buyer? Will you attract sellers, tenants or buyers of apartments in new buildings, etc.? A portrait of your client will give a clear idea of who the marketing campaigns will be directed at.

3. Make up goals

Set goals for each marketing campaign and calculate what strategies you use to achieve these goals.

Tell me, what business goals would you like to achieve? And what criteria will show that you have achieved your goals?

4. Write down a unique trade offer (USP)

Think about what makes you different from your competitors. This list of questions will help you develop a USP:

• What makes you stand out from the competition? What can you offer that others can’t?
• Describe your individual approach to clients?

5. Define the tools and budget for each strategy

Choose the best marketing ideas, objects for sale and determine the target audience. Allocate the advertising budget for each strategy.

6. Track Metrics
After you have identified the tools you will use to promote your business, write down the key metrics to measure their success. Define a time frame for a strategy or campaign and set a goal.