One of the most profitable and effective ways to promote a brand. Such work includes many sub-items with one goal – to maintain style unity in the external and internal design of the building, premises and adjacent territory of the point of sale of goods or services. An integrated approach helps to attract new and retain old customers, promote the company and increase brand awareness. Various types of facade and interior signs, illuminated letters and boxes, roof structures, canopies, internal and external navigation, stylized furniture, exhibition areas, free-standing advertising structures and much more can be used as tools for complex advertising design. The main thing is that all these elements should be made on the basis of the brand book, fit into the overall style of the brand and the architectural appearance of the building, and also reflect the values and ideas of the company.