In addition to the quality of the presented goods, the design of the place of sale / demonstration is of great importance for attracting the attention of a potential client. Moreover, it is the complex advertising design of stores and showrooms that allows you to immediately create a single unique and recognizable style. An integrated approach in advertising design is always a 100% guarantee that all outdoor and indoor advertising structures will blend perfectly with each other. And the competent use of the location of outdoor advertising, the size and color palette of the image will have a complex effect on the buyer, causing interest and positive emotions.