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A number of restrictions imposed on advertising of medical services and drugs do not allow companies in this area to develop to the desired extent.
Advertising of pharmacies, clinics and other medical institutions
A number of restrictions imposed on advertising of medical services and drugs do not allow companies in this area to develop to the desired extent. And the available advertising placements sometimes do not guarantee reaching the desired target audience. In this regard, since ancient times, the most effective promotion channels have been the points of sale or service provision themselves.
Exterior of medical facilities
The key parameter for achieving maximum traffic in a medical facility is the readability and attractiveness of advertising objects. This is due to the fact that the audience of a medical institution “solves problems as they arise,” and not in advance. It follows that those information media (information stand, index, banner) that will convey to the “hot” client the completeness of the institution’s activities or its product range are required.